Marketing tip: In store promotional video
Ok, so you have your new Promotional Video from your producer. Aside from putting it on your website where is the best place to put it in your business? Well it depends on what your goals are or what you are advertising. For example in a video store there are often screens playing snippets of new releases in the corners where customers might be getting bored of browsing, and the small pieces of video being played guide them gently into the next genre.
In specialty shops where the customer is there primarily because of a need the best positioning for video is to attract there eye toward what you want to sell, ie; a new line or a sale priced item. I nearly purchased a bike once because of the video showing a rider way beyond my experience using the same product as displayed in the store.
Knowing exactly where to put your new promotional video in your business may be trial and error at first. I am sure you will grasp the idea, and the interest that you can create in desired areas of your floor plan will be an exciting and valuable marketing tool.
In specialty shops where the customer is there primarily because of a need the best positioning for video is to attract there eye toward what you want to sell, ie; a new line or a sale priced item. I nearly purchased a bike once because of the video showing a rider way beyond my experience using the same product as displayed in the store.
Knowing exactly where to put your new promotional video in your business may be trial and error at first. I am sure you will grasp the idea, and the interest that you can create in desired areas of your floor plan will be an exciting and valuable marketing tool.
Labels: in-store, marketing tip, online video ad, placement, promotional video, shop, video ads
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